Category: Articles
Using AI in SEO: opportunities and risks
Here is how to choose the right models for different tasks, build a solid process, and avoid common risks...
AI content: pros, cons, and hidden pitfalls
A practical guide to AI content: where it helps, where it hurts, and how to avoid repetition, bland language, and AI-sounding text...
Which sites get referenced in AI answers more often
Which sources AI systems rely on, and what to do so your content can show up in ChatGPT, Gemini, Perplexity, or Google AI Overviews...
The “SEO is dead” myth: How search is changing and what it means for brands
SEO isn’t disappearing. Search is shifting across platforms and AI-driven answers. Here’s what’s changing, what still works, and where SEO goes next...
XPath for scraping: syntax and query examples
A practical XPath guide. Learn how to select elements by tags, attributes, and text, use contains() and starts-with(), work with axes, and apply ready-to-use expressions...
SEO during a site migration: How to protect traffic and rankings
A practical guide to SEO during a site migration: what to plan, what to check before launch, and what to monitor after switching domains, CMS, URLs, or design...
A practical guide to GEO: what content gets selected for Google AI Overviews
Practical GEO tips to get cited in ChatGPT and Google AI Overviews: E-E-A-T, structure, distribution, and schema...
How to get cited in ChatGPT and other AI agents: a guide to GEO and the new SEO logic
How to adapt your website for language models so your content appears in answers from ChatGPT, Perplexity, and Google AI Overviews...
SEO trends for 2026
Generative search, AI Overviews, ChatGPT and a fragmented SERP — we break down the key SEO trends for 2026 and what they mean for businesses and SEO professionals....
The era of entities: why the shift from keywords to entity SEO is reshaping search
Discover how entities reshape SEO, influence ranking, and define modern content strategies through structure, context and intent....
