Category: Articles
XPath for scraping: syntax and query examples
A practical XPath guide. Learn how to select elements by tags, attributes, and text, use contains() and starts-with(), work with axes, and apply ready-to-use expressions...
SEO during a site migration: How to protect traffic and rankings
A practical guide to SEO during a site migration: what to plan, what to check before launch, and what to monitor after switching domains, CMS, URLs, or design...
A practical guide to GEO: what content gets selected for Google AI Overviews
Practical GEO tips to get cited in ChatGPT and Google AI Overviews: E-E-A-T, structure, distribution, and schema...
How to get cited in ChatGPT and other AI agents: a guide to GEO and the new SEO logic
How to adapt your website for language models so your content appears in answers from ChatGPT, Perplexity, and Google AI Overviews...
SEO trends for 2026
Generative search, AI Overviews, ChatGPT and a fragmented SERP — we break down the key SEO trends for 2026 and what they mean for businesses and SEO professionals....
The era of entities: why the shift from keywords to entity SEO is reshaping search
Discover how entities reshape SEO, influence ranking, and define modern content strategies through structure, context and intent....
Technical SEO checklist 2025
Learn the checklist to follow to optimize your content for high search engine rankings...
SEO optimisation on YouTube
An expert’s take on using an SEO approach in video promotion...
How to build an effective SEO strategy: beginner’s guide for 2025
A simple guide to building an SEO strategy that brings your goals, content, and technical work into a clear, manageable process...
How to increase your crawl budget and speed up indexing
Practical solutions for large websites from Why SEO Serious SEO expert...
