Category: Articles
Heatmaps in Marketing, SEO, and UX
A heat map shows where users click and what they see on a website. It's a simple way to identify weak points in the interface and increase conversion without redesigning...
Outsourcing Link Building: When It’s Time to Hand Off Your Backlinks to the Pros
Outsourcing link building can give a business speed, access to the best sites and predictable results. It is a way to develop a link profile without overloading the team...
Content Marketing in FinTech: Building Trust with Expert Articles
In FinTech, trust is everything. Here's how expert articles help customers understand complex products and choose your service...
AI SEO: How to Optimize Your Website for ChatGPT, Gemini, and Other AI Assistants
AI assistants like ChatGPT and Gemini don’t rank websites. They generate answers. To be cited, your content must be clear, structured, and technically accessible. All the details are in our guide....
What is Content Marketing and How to Launch It
Reels or long-reads, newsletter or blog? We show you how to work with content, build trust in the brand, and foster long-term relationships with your target audience...
Evaluating Traffic Quality
How to make sense of conversion metrics, audience analysis, engagement, and user behavior without getting lost in data sources and analytics? Here’s our systematic framework for traffic quality assessment....
What Is Crowd Marketing in Simple Terms and How It Works
Where there are people, there are sales, and this is an unwritten truth. Find out how to use crowd marketing to speak to your audience in their language....
Leak of Google’s Algorithms from Internal API Storage
How search engines actually work is shrouded in mystery. At least, it used to be. The Google leak has revealed the mechanisms of the algorithms and shown how to promote websites more effectively. While the corporation refuses to comment on the leak, let's analyze what exactly was leaked and how ...
From 16 to 51 DR: How We Boosted Silverbird’s Rankings with Strategic SEO
Silverbird, a global multi-currency transfer service, sought to significantly increase organic traffic to product pages and the blog, raise the Domain Rating (DR) to improve search ranking visibility and attract more B2B clientele by targeting relevant keywords....
